From： ** .digital ** rketer.com

??What Is Content Marketing?

什么是內(nèi)容營銷？

Here’s how we define what content ** rketing is:

“Content ** rketing is the creation and distribution of valuable content to build and engage an au ** nce for your brand.”

這是我們定義什么是內(nèi)容營銷的方法：

“內(nèi)容營銷是創(chuàng)建和分發(fā)有價值的內(nèi)容，以建立和吸引您的品牌的受眾?！?/p>

That’s a mouthful, so let’s break down that definition to ** ke sure we’re all clear.

那是一個大嘴巴，所以讓我們分解一下定義以確保我們一切都清楚。

“Content ** rketing is the CREATION and DISTRIBUTION…”

“內(nèi)容營銷是創(chuàng)作和發(fā)行……”

We’ve emphasized 2 words here, creation and distribution, to drive home the point that content ** rketing involves both.

我們在這里強(qiáng)調(diào)了兩個詞，即“創(chuàng)造''和“發(fā)行''，以明確內(nèi)容營銷涉及這兩個方面。

You can’t just create a great blog post, publish it, and expect that to move the needle for your company.

您不僅可以創(chuàng)建一個很棒的博客文章，然后發(fā)布它，并期帶來成功。

Instead you need to take charge of distributing that content to the right people at the right time, to ** ke sure that content has the ** ximum possible impact.

相反，您需要負(fù)責(zé)在適當(dāng)?shù)臅r間將內(nèi)容分發(fā)給適當(dāng)?shù)娜藛T，以確保該內(nèi)容具有最大的影響力。

“…of VALUABLE content…”

“ …有價值的內(nèi)容…”

We told you we were going to hammer home this “valuable” thing. Well, here it is again.

我們告訴過您，我們將錘擊這一“寶貴”的事情。 好吧，又來了。

Good content ** rketing has to provide value for your user. If it doesn’t, then it’s not going to be very effective.

優(yōu)質(zhì)的內(nèi)容營銷必須為您的用戶提供價值。 如果不是這樣，那將不會很有效。

With content ** rketing, you’re providing value—for free—in exchange for time. The more time someone spends with your content, the more they will begin to know, like, and trust you.

借助內(nèi)容營銷，您提供免費價值，以換取時間。 某人花在您內(nèi)容上的時間越多，他們就會越了解，喜歡并信任您。

Do that over and over, and people will begin to trust you enough to shell out some hard-earned cash for your product or service.

一遍又一遍地做，人們將開始足夠信任您，為您的產(chǎn)品或服務(wù)投入一些來之不易的現(xiàn)金。

“…to BUILD and ENGAGE an au ** nce for your brand.”

“……建立并吸引您品牌的受眾?！?/p>

And here we get to the real point of all this stuff. Content ** rketing is how you build an au ** nce.

在這里，我們了解了所有這些東西的真實含義。 內(nèi)容營銷是您建立受眾群體的方式。

Make no mistake: the ulti ** te goal of content ** rketing is to benefit your company. And when it’s done right, it will accomplish that by growing your traffic and, consequently, your sales.

毫無疑問：內(nèi)容營銷的最終受益。 如果做對了，它將通過增加您的訪問量并因此增加銷售來實現(xiàn)這一目標(biāo)。????